7 More Sure-Fire Headline Templates That Work
by Brian ClarkHere are 7 more sure-fire headline templates that will work when you’re
aiming to score more readers:
1. Give Me [short time period] and I’ll Give You
[blank].This headline promises a strong benefit to the reader, like all good headlines
do. But this one is especially effective because it promises to deliver in a very
short time period.
•• Give Me Five Days – And I’ll Give You the Secret of Learning any Subject!
•• Give Me Three Minutes a Day – and I’ll Give You a Better Complexion.
•• Give Me 3 Minutes and I’ll Make You a Better Blogger.
2. If You Don’t [blank] Now, You’ll Hate Yourself
Later.We love to belong, but feeling excluded is a real bummer. Whether it be a
financial opportunity or the social event of the year, we simply hate it when
we get left out.
•• If You’re Out of the Market Now, You’ll Hate Yourself Later.
•• If You’re Not at SXSW 2014, You’ll Hate Yourself Later.
•• If You Don’t Edit Your .htaccess Now, Google Will Hate You Later.
3. The Lazy [blank’s] Way to [blank].
This headline has always worked well with time-pressured people, and that’scertainly true for most people today. No one likes to think of themselves as
lazy, but everyone likes to save time and effort.
•• The Lazy Man’s Way to Riches.
•• The Lazy Dad’s Way to Quickly Getting Dinner on the Table.
•• The Lazy Blogger’s Way to Write Great Post Titles.
4. Do You Recognize the [number] Early Warning
Signs of [blank]?OK, technically this is still a list, but it’s wrapped up in a much more compelling
structure than your typical “Top 10” article. People want to avoid problems,
and this headline promises the critical tips before it’s too late.
•• Do You Recognize the 7 Early Warning Signs of High Blood Pressure?
•• Do You Recognize the 7 Early Warning Signs of an Employee Meltdown?
•• Do You Recognize the 7 Early Warning Signs of Internet Addiction?
5. See How Easily You Can [desirable result].
We love quick and easy when it comes to learning something new or gainingsome advantage.
•• See How Easily You Can Learn to Dance This New Way.
•• See How Easily You Can Own a Lamborghini Miura.
•• See How Easily You Can Increase Traffic With Social Media.
6. You Don’t Have to Be [something challenging] to
be [desired result].People almost always have preconceived notions about things, and this can
be a barrier to taking action. Remove the barrier that stands between them
and the desired result with your headline, and people will flock to read what
you have to say.
•• You Don’t Have to Be Rich to Retire on a Guaranteed Income for Life.
•• You Don’t Have to Be a Geek to Make Money Online.
•• You Don’t Have to Be an A-Lister to Be a Kick-Ass Blogger.
7. Do You Make These Mistakes?
This is always a powerful attention grabber, since no one likes to makemistakes.
If you’ve targeted your content well for your intended audience, helping
people avoid common mistakes is a sure-fire winner with this type of headline.
•• Do You Make These Mistakes in English?
•• Do You Make These HTML Coding Mistakes?
•• Do You Make These Mistakes With Your Blog?
Find these headline templates useful? Warning: the next chapter of this ebook
will take you even further down the rabbit hole ...